Massimo Interiors was engaged to style the interiors of this contemporary Brighton project, for a professional and polished end-result. When styling, my job is to interpret a client’s brief, and come up with ideas and creative concepts for the shoot. The aim was to keep it inviting and warm. Blessed with a keen eye for aesthetics and details, I was able to successfully capture the best features, angles, and overall atmosphere of this newly built property. With a knack for bringing a shot to life, I enjoy arranging objects, furniture and products to tell a story, what props to add and what to take away. I make sure that the composition is as complete as possible; that includes art, accessories, textiles and that finishing layer. Here, the introduction of soft finishes, textures, gold accents and rich merlot tones, are a welcome juxtaposition to the hard surfaces. Sometimes it can be very different how things read on camera versus how they read in real life. I think a lot of finished projects can often feel bare if you don’t have things like books, textiles, objects, and my absolute favourite, fresh flowers. I am very adept at working closely with photographers to get the right shot, yet I control most of the styling, and let the photographer focus on getting the shot. Despite the intricate logistics behind the scenes, not only on shoot days but also those prep days and return days too, the final photos are a testament to creativity and hard work.