It looks like prefinished White Oak with an oiled or matte finish.

Yes, it's white oak with a matt finish. It's not oiled.

What do you mean matte finish ? Is Loba Invisible considered a matte finish?

Sorry, the Interior Designer gave me the information.

Is there any chance you could find out the flooring information ? This is one my inspiration pics and we’re struggling with the floor decision.

Jennifer Wamboldt, a matte finish just means low gloss. It looks like Loba would give you a very similar look. You can have your floor finisher make some samples for you. We offer a similar look using Bona Traffic Naturale'. You are looking for a low gloss non yellowing natural look over White Oak from the sounds of it.