LAD srl

HISTORY LAD (Laboratory of Architecture and Design) is a young architecture studio founded in 2006 by Simone Lanaro and Francesco Napolitano and based in Rome. The firm involves all sectors and levels related to architectural design, industrial design, and interior design. This includes design, feasibility studies and investment plans, as well as the construction management and technical support. The constant goal of the studio is to achieve a high quality of design at all scales. LAD aims to find the right balance between the creation and the economic investment. The firm blends a deep value of conceptual design with technical knowledge to bring projects to their realization. This fusion results in a unique design experience and subsequent construction of buildings of high architectural quality. The works of the studio are published in some of the major Italian magazines dedicated to architecture. LAD IN SEVEN POINTS 1. The value of architecture is the value of its concept. The more recognizable the concept is, the more appreciable its final result will be. 2. In Architecture, the idea is expressed through construction; the objective of the project is always its realization. 3. The aim of Architecture is not the glorification of the Designer or the Client. 4. Architecture is respecting tectonic, not denying it; Architecture is order, not chaos. 5. The project’s concept is meant to trigger a sound process in an artistic, economic, enviromental and social way. 6. Design implies the inevitability of change. 7. Design regards all scales. The detail is as important as the whole: the result has to be reached both generally and particularly, without giving priority to one need at the expense of the other one.