The founder of So Instincts, Deborah Rydell Hansen, has years of education and hands-on experience in textile design. Not only does she have an incredible eye for color and pattern coordinating, Deborah is a perfectionist with every detail from the seams to the zippers.
The craftsmanship and quality of the So Instincts products are excellent. Amazing variety and attention to detail such as hand painted fabrics, serged and hand stitched ribbons and yarns are found in each item. The tea towels look gorgeous in my kitchen - even after many machine washings, there is absolutely no fading or fraying. Highly recommended!